Privacy Policy

Last Updated: November 19, 2025

1. Introduction

Welcome to BTFY ("we," "our," or "us"). We are committed to protecting your privacy and ensuring the security of your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our content protection services.

2. Information We Collect

2.1 Information You Provide

We collect information that you voluntarily provide to us, including:

• Account registration information (name, email address, password)
• Payment information (processed securely through third-party payment processors)
• Platform credentials (for authorized monitoring of your content)
• Communications with our support team
• Profile information and preferences

2.2 Automatically Collected Information

When you use our services, we automatically collect:

• Log data (IP address, browser type, operating system)
• Usage information (pages visited, features used, time spent)
• Device information (device type, unique device identifiers)
• Cookies and similar tracking technologies

2.3 Content Information

To provide our content protection services, we collect metadata about your content, including file names, upload dates, and content identifiers. We do not store or access the actual content files unless specifically authorized by you for verification purposes.

3. How We Use Your Information

We use the collected information for the following purposes:

• Providing and maintaining our content protection services
• Monitoring the internet for unauthorized distribution of your content
• Filing DMCA takedown requests on your behalf
• Communicating with you about your account and our services
• Processing payments and preventing fraud
• Improving and optimizing our services
• Complying with legal obligations
• Enforcing our Terms of Service

4. Information Sharing and Disclosure

4.1 We Do Not Sell Your Information

We do not sell, rent, or trade your personal information to third parties for their marketing purposes.

4.2 Service Providers

We may share your information with trusted third-party service providers who assist us in operating our services, including payment processors, hosting providers, and analytics services. These providers are contractually obligated to protect your information and use it only for authorized purposes.

4.3 Legal Requirements

We may disclose your information if required by law or in response to:

• Valid legal processes (subpoenas, court orders)
• Government or regulatory requests
• Protection of our rights, property, or safety
• Prevention of fraud or illegal activities

4.4 Business Transfers

In the event of a merger, acquisition, or sale of assets, your information may be transferred to the acquiring entity, subject to the same privacy protections.

5. Data Security

We implement industry-standard security measures to protect your information, including:

• Encryption of data in transit and at rest
• Secure authentication mechanisms
• Regular security audits and updates
• Access controls and employee training
• Secure data centers with physical security measures

However, no method of transmission over the internet or electronic storage is 100% secure. While we strive to protect your information, we cannot guarantee absolute security.

6. Data Retention

We retain your personal information for as long as necessary to provide our services and comply with legal obligations. When you close your account, we will delete or anonymize your personal information within 90 days, unless retention is required by law.

7. Your Rights and Choices

You have the following rights regarding your personal information:

• Access: Request a copy of your personal information
• Correction: Update or correct inaccurate information
• Deletion: Request deletion of your personal information
• Opt-out: Unsubscribe from marketing communications
• Data Portability: Request your data in a portable format
• Restriction: Request limitation of processing your information

To exercise these rights, please contact us at privacy@btfy.com.

8. Cookies and Tracking Technologies

We use cookies and similar technologies to enhance your experience, analyze usage, and provide personalized content. You can manage cookie preferences through your browser settings. Note that disabling cookies may affect the functionality of our services.

9. International Data Transfers

Your information may be transferred to and processed in countries other than your country of residence. We ensure appropriate safeguards are in place to protect your information in accordance with this Privacy Policy.

10. Children's Privacy

Our services are intended for adults aged 18 and over. We do not knowingly collect information from individuals under 18 years of age. If we become aware of such collection, we will promptly delete the information.

11. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. We will notify you of material changes by email or through our services. Your continued use of our services after changes become effective constitutes acceptance of the updated policy.

12. Contact Us

If you have questions or concerns about this Privacy Policy or our privacy practices, please contact us:

Beautify LLC
Email: privacy@btfy.com
Address: 838 Walker Road
Dover, Delaware, 19904
United States